MailerLite Review 2022 Pros, Features, Pricing: Is it any good?

MailerLite Review 2022

MailerLite is an excellent software for marketers. Users can design professional landing pages, newsletters, and websites with drag and drop builder or by altering templates. It includes many amazing MailerLite features. This MailerLite review will discuss MailerLite pricing, features, Pros, Cons, MailerLite alternatives, MailerLite free trial etc.

MailerLite free trial
MailerLite free trial
MailerLite features

MailerLite Benefits

You can expand your business by utilizing MailerLite's rapid and flexible email marketing platform.

Take advantage of various integrations, including WordPress, Zapier, Shopify, PayPal, WooCommerce, Squarespace, SumoMe, Facebook, and many more, which will simplify your email marketing and enable businesses to increase their email lists. MailerLite pricing is affordable when compared with MailerLite alternatives

  • With MailerLite's free service, users can still benefit from all features available to paying customers.

An Overview of MailerLite    

MailerLite is a business that creates tools for marketing via email. It has templates for newsletters, including pop-up subscribe forms, websites, file management, website builder, automated email, segmentation, etc.

Established in 2010 with headquarters in San Francisco, CA, US

There are more than 1,442,263 happy customers around the world.

People who already use MailerLite.

MailerLite is easy and efficient. It's software for newsletters that can do the job. The MailerLite editor for email is simple to use, and the entire system is simple to install. They offer a great free plan, and paid plans are more affordable than MailerLite alternatives, such as Mailchimp.

MailerLite Features

Here are the key MailerLite Features:

MailerLite Email campaigns

The process of creating an email campaign using MailerLite is simple. We've already talked about how you can choose the template for your newsletter and then edit it to suit your needs. Let's explore this a bit.

Once you've created your campaign and pick the template, you will have to use the drag-and-drop editor to modify the layout. You can add any elements you want.

Increase your number of subscribers

If you're looking to acquire an increase in email subscribers, MailerLite can assist you with this. You can build pop-up subscribe forms by using the same drag-and-drop interface that you would use to create newsletters.

The best part is that you don't have to stick with a single design. You can pick from featured pop-ups or floating bars, sides boxes half screen, or full screen. MailerLite allows you to control the time when these pop-ups are activated. It can be set depending on the time that has passed, based on the scrolling distance or even when users are about to quit.

MailerLite customizable templates

You can alter the background, add videos and images, social media hyperlinks, and much more.

Even if you've never tried an email marketing platform, you'll be able to create stunning web-based designs that your customers will appreciate. Based on our customer survey and previous MailerLite Review, most of the MailerLite customers are happy with the ease of use of the MailerLite interface.

You don't need to pay graphic designers because you can handle everything independently.

Personalized emails

What can make MailerLite the best is the ability to insert products from your store. You can also advertise brand-new items to the customers or inform them that you are running a special offer.

It is also possible to personalize your newsletter's sections using dynamic material. That means you can create a single newsletter; however, the content it's content changes according to the person who is receiving it. Naturally, you could personalize your newsletter by including the recipient's name and other details about the recipient.

Since small-scale entrepreneurs like keeping their brand uniform, you can create the newsletter template of your choice and then save it for later.

Built-in image editing tool

A built-in image editing tool allows users to alter the size or crop images. It is also possible to add text to your photos and apply the effects and filters you want to add. You can also change the contrast and brightness. It's not entirely the same as Adobe Photoshop, but it's not a bad thing. But for basic, easy, and quick editing, It's certainly enough for the job.

The process of organizing your campaigns is an easy task. MailerLite File Manager makes it easy to organize your campaigns. MailerLite File Manager keeps your campaigns organized. Create folders, then drop your campaigns into the appropriate ones. Many MailerLite reviews say this is one of the best Mailerlite features they love. It is possible to connect it to the account you have on the Google Drive account.

Your newsletters are optimized for mobile from the beginning. Therefore, you don't need to alter your code to ensure they all load correctly on mobile devices and tablets.

MailerLite Landing page Builder

You can design attractive landing pages that capture your email address, phone number, or any other information about leads you may require. Select the landing page templates available or create your own entirely from scratch. It's easy to setup everything when compared with MailerLite alternatives. The landing page editor has drag-and-drop features too. All you have to do is add elements to your landing page.

A landing page that is specifically designed to capture leads helps to increase signups for email.

Landing pages can be used to do other things as well. If you want to get feedback from your customers, then you can direct them to your feedback page for customers. You can also create landing pages for certain products. There's also the option of creating pages for unsubscribers which is great because you don't want spam complaints.

MailerLite website builder

Are you running an unassuming business but don't have a website? This software for marketing via email is packed with delights. It's because you can build not only landing pages but also have the option to create a fully-fledged website with MailerLite.

Now you have a place where you can begin advertising your products or even post blog posts. Your website can be optimized to be SEO-friendly and social share. You can also choose your domain name.

Analytics tools are included to assist you in keeping track of your development.

If you're not sure about the design of your site, There are templates that you can use for you to use which make it possible to launch your site in less than an hour.

Deliver emails

MailerLite is a great tool, and one of its greatest strengths is the email automation feature. Marketing automation doesn't only mean having a tool that sends emails on your behalf of you. It also allows you to resend emails automatically and increase the delivery rate.

Send your subscribers email for many reasons. Sending welcome emails is an excellent starting point. You can also send emails to users to get them to buy more by offering discounts.

You can be even more specific than this. For instance, leads may trigger email workflows when they click a button, complete an online form, or change the field.

MailerLite Email editor

The editor for email is easy to use. Any user should be able to understand it within minutes. The workflow for email is intuitive too. You'll be able to set conditions that allow you to trigger marketing automation swiftly.

You can also use RSS to send readers an email whenever you announce something new on your website.

MailerLite allows you to control the timing at which you would like your emails to be delivered. Therefore, there's no reason for you to send an email accidentally in the middle of the night if the recipient resides in another region. It's easy to set up everything when compared with MailerLite alternatives.

Testing A/B

It is possible to conduct A/B split tests to determine the version your email users prefer best. It is also possible to select the specific portion of your email you want to test. You could test the subject line, signature, or content.

Segmentation

Segmentation is the capability of users to separate the subscribers they have into groups according to specific particular characteristics. Many email marketing software has this feature that allows users to create more specific emails.

MailerLite is also equipped with this feature. This can help improve your email marketing strategy significantly more effectively.

You can categorize your subscribers by interests or email engagement and behavior, by registration form, and also by time zone or geography.

If you're looking to keep things interesting, You can mix segments to reduce your list of subscribers even more.

Subscribers can be narrowed down by segmentation.

Integrations

MailerLite is partnered with various businesses so that you can use them in the platform. Specific integrations can help you increase your list of subscribers, while others include e-commerce capabilities. There are also integrations created specifically for social media.

Prices of MailerLite

The majority of clients chose MailerLite due to its low cost and due to its ability to provide the features, they're looking for. Check the Latest MailerLite pricing:

MailerLite pricing
MailerLite pricing

It is possible to join for MailerLite free trial and try MailerLite at no cost with up to 1000 email users and 12,000 emails per month. Although MailerLite's primary offering is its email marketing tools, you can pay between $10 to $21 per month to access more advanced tools for creating websites and customized page landing sites.

FAQs on MailerLite

What is actually the difference between MailerLite and Mailchimp?

While MailerLite offers 24-hour customer support via email for every plan, including Free Forever, Mailchimp restricts customer support to premium plans. It is worth noting that MailerLite does not offer support via phone, unlike Mailchimp (although this is only available for Premium plans and higher). Most MailerLite Review confirms that they have received quality support from the MailerLite support team.

Is MailerLite suitable for e-commerce?

In reality, MailerLite is an extremely intuitive platform for e-commerce websites due to its options for monetization. You can provide exclusive content behind a paywall and sell digital goods through its integration with Stripe.

How do I build an online landing page using MailerLite?

Choose a group for your landing page. This is the group that users who have registered on your landing page will be added to. Click Continue.
To build the first page for your landing:
Visit the Sites page.
Click the Landing Pages tab.
Click Create a new page.

MailerLite Pros

  • MailerLite free trial plan for 30-days
  • Easy & intuitive automation editor.
  • Best Drag & drop editor
  • Rich-text editor
  • Signup forms with embedded forms.
  • MailerLite pricing is competitive.
  • Mobile-friendly newsletters for email
  • Pages that are unsubscribed
  • Built-in photo editing

MailerLite Cons   

  • No support via phone.
  • This initial process of approval will be rigorous.

MailerLite alternatives

Campaigner Review 

ActiveCampaign Review

Sendinblue Review

Moosend Review

MailerLite Review – Our Verdict: Is MailerLite the right choice for you?

Yes. MailerLite provides a broad range of email campaigns, landing pages, and form options. In addition, their easy and quick editor is an incredible value when you're on their “Free Forever plan. You can try their service by signing up for MailerLite free trial. We hope that from this MailerLite Review, you've got a clear idea about MailerLite features, pros, cons, MailerLite pricing, and MailerLite alternatives.

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